{"product_id":"now-baby-gentle-shampoo-wash-calming-lavender-paraben-free-8-fl-oz","title":"NOW Baby Gentle Shampoo \u0026 Wash — Calming Lavender, Paraben Free, 8 fl oz","description":"\u003ch2\u003eGentle, plant-based care for baby skin and hair\u003c\/h2\u003e\n\u003cp\u003eNOW Baby Gentle Shampoo and Wash with Calming Lavender is crafted to cleanse without harsh or drying ingredients. It pairs mild plant-based cleansers with soothing calendula and chamomile extracts, leaving skin and hair feeling soft and refreshed after bathtime.\u003c\/p\u003e\n\u003cp\u003eThis thoughtful blend supports a comfortable bath experience. The lavender aroma is naturally derived, providing a gentle, calming note rather than a strong fragrance, so bath time feels peaceful and comforting for both babies and their caregivers.\u003c\/p\u003e\n\u003ch3\u003eWhy families choose this formula\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from artificial fragrances, parabens, phthalates, petrolatum, and sulfates\u003c\/li\u003e\n  \u003cli\u003ePlant-based cleansing blend that rinses clean and minimizes drying\u003c\/li\u003e\n  \u003cli\u003eCalendula and chamomile provide soothing botanicals for delicate skin\u003c\/li\u003e\n  \u003cli\u003eLavender essential oil adds a natural, calming scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients and what they do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCalendula officinalis flower extract offers a gentle, soothing feel\u003c\/li\u003e\n  \u003cli\u003eChamomilla recutita flower extract contributes a mild, calming note\u003c\/li\u003e\n  \u003cli\u003eGlycerin and mild surfactants help create a soft lather without harshness\u003c\/li\u003e\n  \u003cli\u003eAloe barbadensis leaf juice powder supports moisture balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and body; work into a light, creamy lather\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and pat dry for a gentle finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it for\u003c\/h3\u003e\n\u003cp\u003eSuitable for babies and all ages, ideal for families seeking a mild, fragrance-conscious wash that supports everyday cleansing and care.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is NOW Baby Gentle Shampoo suitable for newborns?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It is formulated for babies and all ages, but check with a pediatrician if your child has sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this product contain artificial fragrances?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No artificial fragrance; uses a natural lavender scent derived from essential oils.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NOW Foods","offers":[{"title":"Default Title","offer_id":52793739575633,"sku":"B0BZZXZ4TN","price":24.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/7982\/9329\/files\/now-baby-gentle-shampoo-lavender-bottle.jpg?v=1768064767","url":"https:\/\/mythriftymom.co.uk\/products\/now-baby-gentle-shampoo-wash-calming-lavender-paraben-free-8-fl-oz","provider":"mythriftymom","version":"1.0","type":"link"}