{"product_id":"yookidoo-baby-gym-urban-3-in-1-lay-to-sit-up-playmat-for-0-12-months","title":"Yookidoo Baby Gym Urban: 3-in-1 Lay to Sit-Up Playmat for 0-12 Months","description":"\u003ch2\u003eYookidoo Urban Baby Gym a 3-in-1 grow-with-baby playmat\u003c\/h2\u003e\u003cp\u003eDesigned for newborns up to 12 months, this adaptable activity center grows with your little one. It starts as a soft play gym, transitions to a tummy time mat, and finishes as a sit-up play surface. The urban styling keeps playtime and everyday routines stylish and convenient.\u003c\/p\u003e\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMulti functional newborn essential transforms from a gym to a secure seat with over 20 sensory activities that invite exploration.\u003c\/li\u003e\n\u003cli\u003eAward winning design with an urban twist, winner of the 2018 Tillywig Parent's Favorite Product.\u003c\/li\u003e\n\u003cli\u003eConvenient to use and easy to maintain folds inward for hygiene and compact storage, durable for daily use.\u003c\/li\u003e\n\u003cli\u003eVersatile across development stages switch from Lay and Play Stage 1 to Tummy Time Stage 2 and Sit-Up Play Stage 3 as your baby grows.\u003c\/li\u003e\n\u003cli\u003eIncludes rattling newborn shoes, plush dog and pigeon toys, and a baby-safe donut tummy time mirror for visual engagement.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eReal world moments and sensory play\u003c\/h3\u003e\u003cp\u003ePicture a cozy morning on a soft rug. The mat invites tiny hands to reach, bat, and track moving toys. The donut mirror captures curious gazes while the plush pals invite gentle interactive play. When naptime approaches, the mat folds neatly for quick storage or travel prep.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOver 20 sensory activities offer varied textures, sounds, and visuals that invite reaching and exploring.\u003c\/li\u003e\n\u003cli\u003eLightweight design paired with a plush, secure surface makes floor play and seating comfortable.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhile every baby grows at their own pace, many families enjoy the smooth progression through stages and the ease of changing play configurations as needs shift.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What ages is the Yookidoo Urban Baby Gym suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for newborns up to 12 months, evolving through three stages as your baby grows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the playmat easy to store or travel with?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it folds compactly for travel and quick storage, and cleans easily for everyday use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Yookidoo","offers":[{"title":"Default Title","offer_id":52812168003921,"sku":"B0BS7363KS","price":129.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1000\/7982\/9329\/files\/yookidoo-baby-gym-urban-lay-to-sit-up-playmat.jpg?v=1768286811","url":"https:\/\/mythriftymom.co.uk\/products\/yookidoo-baby-gym-urban-3-in-1-lay-to-sit-up-playmat-for-0-12-months","provider":"mythriftymom","version":"1.0","type":"link"}